Warner Music content on Brightcove

Brightcove and Warner Music Group today entered into an agreement to offer consumers easy-to-use, on-demand access to Warner Music Group’s extensive video content. Consumers will be able to access content including music videos, artist interviews, live performances, and “behind the scenes” footage from WMG. Consumers can use the web-based Brightcove video players to to search across WMG’s network of artist and label web sites. With this partnership with Brightcove, WMG will be able to monetize its video content on an ad-supported basis, and pay-per-view model.

Brightcove had earlier signed a similar deal with Sony BMG Music in June to use Brightcove to deliver broadband video using Brightcove video players deployed across its network of artist and label websites, offering consumers on-demand access to music videos, interviews, live performances, and behind the scenes footage from its extensive catalog of videos.

Brightcove has been busy building it’s service and last month had introduced its syndication directory, which enables web site owners and bloggers can go to discover video syndication opportunities from Brightcove publishers and become affiliates. Using the Brightcove’s free distribution network, publishers or affiliates can create their own broadband channels or make single titles available for syndication.  Publishers can sell their own advertising in the content and share a portion with affiliates, or to freely distribute with Brightcove and leverage their advertising marketplace to generate revenues, and share with affiliates and Brightcove.

Brightcove till date has closed 2 rounds of funding. Brightcove had received $16.2 million in Series B round of funding which was joined by AOL, IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company. In March 2005, Brightcove had received $5.5 Million in Series A funding from General Catalyst Partners and Accel Partners. 

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2 Responses to “Warner Music content on Brightcove”

  1. StartupSquad » Blog Archive » Brightcove closes big funding round Says:

    […] In the background Brightcove team has been working hard in building a broad media syndication platform. Brightcove has done deals with most of the major media and publishing companies including Warner Music, AOL, Dow Jones, MTV, Lycos, Sony, TiVo, NYT, and few more that enables easier media syndication for consumers. […]

  2. StartupSquad » Blog Archive » BrightCove to stream CBS content Says:

    […] Even otherwise BrightCove has no dearth of content since it has been on partnership spree for quite sometime that now includes deals with the likes if Warner Music, Dow Jones, AOL, NYT, and more. Besides that BrightCove has raised $81.2 million in 3 rounds of funding, which means lot of money to backup it’s deal making. While deals would definitely deciding factor moving forward, we still need to remember that Youtube had hardly done any before the $1.6 billion exit. Right now I am not sure where BrightCove stands, but one thing is for sure, it is nowhere near Youtube viewership. Tags: […]

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