Microsoft sets up partnership with Baidu

Microsoft has entered into a strategic alliance with China’s largest search engine Baidu.com. As part of the deal Baidu will provide search based advertising on various Microsoft properties in China including MSN, and Live.

Financial details about the alliance have not been disclosed. Before Baidu’s IPO in 2005, Google had invested $5 million in Baidu for 2.6% stake in the company. Earlier this year Google divested its share for $60 million.

Links:
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2 Responses to “Microsoft sets up partnership with Baidu”

  1. Abhishek Sharma Says:

    Why does Microsoft need Baidu to advertise on their portails? Couldn’t there own adcenter platform help them in China?

  2. vivpuri Says:

    Checkout this link http://baris.typepad.com/venture_capitalist/2006/12/microsoft_adcen.html and you will know why

    -Vivek

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