Youtube in deal with Independent Label

Deal a day is the mantra at Youtube. Yesterday there was news of Youtube getting together with NBA to launch “NBA Channel” that will feature original content from National Basketball Association and user-posted basketball videos. Today Youtube is getting together with a prominent independent label, Wind-up Entertainment Inc, to enable legitimize user of its music and videos. The deal with Wind-up involves more than 225 songs and rev share agreement. As part of the deal, Google/Youtube will pay an undisclosed share of revenue from advertising on the video page that either uses the songs as promotional music or as background for a video created by a user. With most of the major content providers already under the wraps, expanding on to indies, sports, brands is where we will see major thrust from Youtube.


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