NBC partners with News Corp to counter Google

Long expected move from the media giants is finally gong to happen. News Corp, NBC Universal, Yahoo, Microsoft, AOL and News Corp’s other media divisions are teaming up to take on Google/YouTube in the web video sharing world. The new venture, which could launch this summer, would  host some of the most popular shows TV shows including NBC’s “Heroes” and “The Office,” and “Family Guy” and “24” from News Corp’s Fox.  Time Warner, CBS, and Sony are also expected to join the service service with shows and Web-only video clips in exchange for a cut of the advertising revenue.

All I can say is – nice try by leaking out the plans. Youtube has already won this round by a very big margin and there is no way they can compete. Better luck next time. Also wasn’t web-video more than just watching commercial media?


4 Responses to “NBC partners with News Corp to counter Google”

  1. Sean Says:

    Youtube has already won this round by a very big margin and there is no way they can compete.

    You’re kidding, right?

    First of all, this isn’t direct competition for YouTube because they will be distributing content to third party sites like MySpace. And secondly, YouTube may get millions of hits, but its revenues for all of 2006 were something like $15 million. If the big media companies continue to press Google on copyright infringement (Viacom has filed a lawsuit seeking $1 billion) and YouTube is forced to actually pull the copyrighted material that is pulling in all of the pageviews, then YouTube acquisition is going to go down as one of the the biggest boondoggles in history.

  2. Vivek Puri Says:

    Who gave you the $15 million number? Media companies might have the content, but not the brains to attract people. If they had, they would have done Youtube long back. Web-video is well past the point where you had to get the eyeballs. Work is on to turn those eyeballs into $$$s. As usual Google has a lead in that too. Anyway time will tell who wins the Web-Video game.

  3. Se Says:

    You read TechCrunch, right?

    Bear Stearns analyst Robert Peck reviewed a recent regulatory filing by Google Inc and concluded that YouTube generated approximately $15 million in revenue for all of 2006.

  4. Vivek Puri Says:

    Oh yeah i totally trust each and every blogger and analyst.

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