Adify goes for the big round – raises $19 million

Online advertising boom days have no end in sight. Atleast for now. Few pointers in that direction – Last week it was Google making the big deal and now the vertical Ad-Network Adify is announcing that it has raised $19 million in Series B round of funding. US Venture Partners (USVP) led the investment round while earlier backers – Venrock Associates, and strategic financing from GE Media, Communications and Entertainment, NBC Universal, and Time Warner Investments also participated in the funding.

Adify was launched at Web20 Conference last year and had raised $8.25 million in Series A funding just before the launch. Adify’s plan goes like this – they create vertical ad networks by working with the likes of Time Warner, The Washington Post Company and Reed Business Information who in turn are recruiting high-quality content sites/blogs to broaden their reach. Adify rolls in management, tracking, optimizing, reporting, billing, payment and merchandising services to make the job easier for both advertisers and publishers. Personally I haven’t given Adify a shot till now. Will try it out sometime soon.


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