Another utility search company gets big money :-/

Just like the big funding round for WhiteFence last month, another player in the same space, AllConnect, has raised $15 million in funding. Covestco and Nth Power participated in the funding round. AllConnect’s promise is to make your consumer utility search easier. Partnering with over 30 power companies and other services services providers, AllConnect gets all the data at one place. As in the case of WhiteFence, the question still remains – Why would anyone search for pricing from electricity provider or telephone company when all he has is 1 or atmost 2 options to choose from? I am little lost out here. Okay I get the fact they are trying to push things on to visitors on their site, the company’s foundation itself feels shaky.

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