Archive for the ‘IPTV’ Category

Youtube and Verizon deal DOA?

November 28, 2006

The update for Youtube on Verizon Wireless deal is one of the worst you could have expected from Youtube. Starting next month Verizon Wireless customers will be able to access Youtube videos for a $15/month through the Verizon Vcast service. Customers will have access to select video clips which are chosen and approved Youtube and Verizon editors. Also it seems that Youtube had done exclusive contract for a short period with Verizon Wireless.

I think this is a major mistake on the part of Youtube to tag along Verizon which has a history of fleecing it’s customers with high data charges. Paying $15 per month for videos selected by someone else just shows the limits to which Verizon can go to control and overcharge its customers. People flock to Youtube ’cause it is free and gives them freedom to upload and view content they like. If this was not the case, likes of NBCs and CBSs would have still ruled.

[News Report]

Related:
YouTube in talks with Verizon for mobile videos

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Warner Music content on Brightcove

October 26, 2006

Brightcove and Warner Music Group today entered into an agreement to offer consumers easy-to-use, on-demand access to Warner Music Group’s extensive video content. Consumers will be able to access content including music videos, artist interviews, live performances, and “behind the scenes” footage from WMG. Consumers can use the web-based Brightcove video players to to search across WMG’s network of artist and label web sites. With this partnership with Brightcove, WMG will be able to monetize its video content on an ad-supported basis, and pay-per-view model.

Brightcove had earlier signed a similar deal with Sony BMG Music in June to use Brightcove to deliver broadband video using Brightcove video players deployed across its network of artist and label websites, offering consumers on-demand access to music videos, interviews, live performances, and behind the scenes footage from its extensive catalog of videos.

Brightcove has been busy building it’s service and last month had introduced its syndication directory, which enables web site owners and bloggers can go to discover video syndication opportunities from Brightcove publishers and become affiliates. Using the Brightcove’s free distribution network, publishers or affiliates can create their own broadband channels or make single titles available for syndication.  Publishers can sell their own advertising in the content and share a portion with affiliates, or to freely distribute with Brightcove and leverage their advertising marketplace to generate revenues, and share with affiliates and Brightcove.

Brightcove till date has closed 2 rounds of funding. Brightcove had received $16.2 million in Series B round of funding which was joined by AOL, IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company. In March 2005, Brightcove had received $5.5 Million in Series A funding from General Catalyst Partners and Accel Partners. 

Links:
Brightcove

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Fox launches MyNetworkTV.com

September 17, 2006

Fox, News Corp’s TV network has launched new online television network MyNetworkTV.com earlier this month. The launch has been rather low profile with not many users tuning in to the shows. MyNetworkTV will provide 12 hours of programming Monday through Saturday including short drama series airing Monday to Friday, with weekly recaps shows every Saturday. In related news Warner Bro. and UPN launched their revamped site cwtv.com with a similar agenda. Earlier NBC had announced availability of their shows on NBBC.com.

It’s pretty clear that after Youtube stole the show, none of the established networks want to be left behind. But does it mean they will be able to compete and get back the attention of YT generation? I think with the current set of offerings where the old media puts everything from TV on Web and Mobile wont be enough. YT brought the concept where users can be viewers as well as content creators, they can interact and comment on clips they like, they can be heard and appreciated. Whereas Media0.0 networks are like a big bully who want you to think and move in a particular direction.

Media0.0 didn’t realize that viewers don’t want to watch their regulated stuff. There was always lot of energy and innovation in the viewers that had to be tapped. That’s the law of Physics. May be Media0.0 missed that class, while YT got it right. Rules of the game have changed and Media0.0 should realize that. Throwing channels from TV to web won’t help the matters. Something like BTPodShow should have been a better idea.
Links:
MyNetworkTV

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