OnTour recently launched their widget for Mac and PC users that automatically searches your computer’s music library to get your favorite artist and display relevant concerts near your location. OnTour is developed by PassAlong Networks which is a privately held company based out of Franklin, Tennessee.
To get started, PC users need to get the Yahoo Widget Engine and than drop the OnTour widget into the widget folder. After that OnTour widget automatically keeps scanning your iTunes and other music folders to get the artist information and refreshes the widget screen when it receives information about new concerts for those artists. If you don’t already have songs from any of the artists you like, you can always manually add the artist name in the widget settings. Apart from these results you can always search in the widget by your location or by the artist name you are interested in. OnTour widget links each result with your default music store to enable each download/purchase of the song. You can associate the widget using the OnTour website with any of the major music stores including iTunes, Rhapsody, Napster, and PassAlong. To get more details about the venue of the concert and purchase tickets you can hit the ‘Tickets’ links next to each result in the widget, which brings you to the OnTour website. Concert location is mapped onto Google Maps and OnTour provides you links to search tickets at Ticketmaster and perform remote search for tickets on eBay.
In my talk with OnTour Product Manager Stuart Young, he mentioned that they are also working aggressively on developing mobile and web versions of the widget. Soon MySpace users will be able to display concert results for their favorite artists on their profile pages using the web OnTour widget.
As for monetizing the service, OnTour team is building their advertising network which will show artist and album ads on the widget itself.
OnTour widget has received a good response from the Mac users and was the top download widget for 3 days. Also today PassAlong Networks announced that OnTour product has been awarded “Best Use of Technology by an Artist” award at the 3rd Annual Billboard Digital Entertainment Conference and Awards.
Personally I like the idea of getting concert results automatically instead of trying to remember doing the same every few days or end up missing the concert that happens ever so often with me.
Links:
OnTour
PassAlong Networks